A Report for CR Campaign on Buildimng Awareness for PM-JAY

December 2021 The key objective of the campaign is to raise awareness and increase the adoption of Golden Cards among eligible beneficiaries through community radios (CRs). The campaign aims to disseminate accurate information about the scheme, including its eligibility criteria, application process, and benefits. Testimonials from beneficiaries will be recorded and shared to create a wider impact. Outreach activities will be conducted to mobilize communities and encourage them to avail the benefits of Golden Cards. Additionally, the campaign will facilitate the process for community members to obtain their Golden Cards.