Covid Campaign 2022

March 2022 This COVID campaign (Corona se Jung, Savdhaani ke Sung) aims to leverage community radios for localized messaging on COVID-19, specifically focusing on the Omicron variant, vaccine importance, and overcoming vaccine hesitancy. The objectives include disseminating correct information about Omicron, conducting outreach activities and narrowcasting to create awareness about vaccination and address fear among children, and aligning with state governments to share information about upcoming vaccination camps and drives. Through the power of radio, this campaign aims to provide accurate information, promote vaccination, and support local vaccination efforts in the fight against COVID-19 and its variants.The report gives the details of the programme.