Poshan ki Potli

February 2021 The Poshan ki Potli campaign, a collaboration between UNICEF and SMART, aimed to improve nutritional outcomes for children, adolescents, pregnant women, and lactating mothers through community radios (CRs). The campaign focused on capacity and knowledge building of CRs to sensitize communities on various aspects of maternal, newborn, and adolescent nutrition. By engaging with stations and addressing challenges, traditional practices, and beliefs, SMART worked towards changing attitudes and beliefs of presenters, ensuring a holistic intervention to reach vulnerable communities. The campaign emphasized collaboration with aspirational districts and took a month of constant engagement and evidence-based content sharing with stations.